Branding, print design and marketing support
Repositioning an educational tours company
Branding, positioning, sub-branding, literature design and marketing materials for a company providing educational tours to secondary schools.
'To take students from all backgrounds to sites of historical significance, that they may stand in the footsteps of those involved and empathise with them, in order to provide an enhanced and differentiated learning experience for schools that's second to none.'
What sets Anglia Tours apart is the knowledge and passion of their guides and their ability to bring history to life through their storytelling. The new brand, positioning and materials reflect this.
A range of brochures demonstrate the areas of the curriculum their tours support and a direct mail campaign to teachers promoted a range of highly emotive tours to areas of historic importance including Auschwitz and Langemarck. Alongside the new brand, a number of sub-brands have been created to support event specific tours and historic anniversaries.
Julie, I think our new history brochure is a truly excellent document. Well done to you and the team. This maintains our positioning within the market, setting the standards that others can only aspire to."
Colonel Alain Chissel, Anglia Tours