Bespoke Burger Company
Creating a more bespoke fast food experience
Branding for a restaurant chain offering a more bespoke burger experience allowing you to choose every aspect of your meal from the kind of bun you want to the meat for your burger. The challenge was to create a brand that conveyed the gourmet approach of Bespoke Burger without the premium price tag.
The brand needed to inject some personality into what is a crowded marketplace to give it the best chance of standing out. Clever use of the graphic elements across social media, signage and restaurant interiors will all help Bespoke Burger gain a loyal following and build a strong 'word of mouth' culture.