Whistles and bells
What does it take to be a freelancer besides design talent? Patience. Bucket loads of patience and an ample supply of swear words.
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My occasional thoughts, musings and insights on all things design and marketing.
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Saying no to 'jam tomorrow'
There are a handful of times in your life when the alarm goes off & you get out of bed totally unaware of the significance of the day ahead.
Ginger cake and tears
I made a client cry last month. Now I’m pretty sure that’s up there with the things you are not supposed to do as a freelancer. Just...
Time for reflection
Wishing all my clients and fellow collaborators a very Happy New Year.
Celebrating a loss
Today I'm celebrating not winning a pitch. And here's why...
50 logos in 50 seconds
The other day someone asked me how many logos I had designed in my career. The answer is probably a couple of hundred. Brands, rebrands,...
April round up
Just a taster of some of the projects I have been working on recently. From branding and brand guidelines to infographics and artwork, I...
Should you take your own advice?
Before I started freelancing I spent years working at different design agencies. And the one thing that was guaranteed to make my heart...
Surviving freelance
When I quit the day job a year ago for a life of freelance, I had no idea how it would work out. Here's a 64-second roundup in animated...
Flatpack brand values
Over the last few weeks, the BBC has been showing a documentary called Flatpack empire. Their cameras were allowed unprecedented access...
Getting the point across
There's no denying the power of a well-designed infographic. According to Hubspot, research has shown that they are 'liked' and shared 3x...
Six months as a freelance designer
I've written a couple of blogs recently on my experiences of becoming a freelance designer. So here I am six months in and still managing...
Building my brand
What's the point of being a designer if you don't practice what you preach with your own brand? So I made a 40-second animation to let...
What I learned in my second month as a freelance designer
A few weeks ago I wrote a blog about my first tentative steps as a freelance designer. Now I'm a couple of months further in, I thought I...
Logo or brand; what's the difference?
So what is a brand? Is it just another name for your logo? A brand is never just a logo. It’s the sum of all the parts of your business....
Build the drama
Storytelling is about painting pictures. It's about being able to convey to your reader an image that transports them somewhere else....
Sprouts, Rosé and selfies
What did we spend our money on in 2016? At the start of last year, I wrote a blog on the retail trends of 2015 and just what is was we...
Sometimes it all comes down to a well cooked sausage
Sorry, the headline is a blatant attempt to pique your interest and get you to read on. This is actually a blog about the power of word...
My life's a board game
Explaining to people what I do for a living always seems to be problematic. If I use the word branding, they tend to either glaze over or...
Throwing you under the bus
I've been giving my website a bit of a spring clean and rereading a few blogs I wrote a while back. I came across this one about staff...
Holly Hall, Brazil Street
I can honestly say it’s been a total joy working with you and I’ve really loved your take on things, really refreshing! So I have no hesitation in recommending you far & wide :)
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