Photograph of a family on a log flume ride at a theme park

BrandArt

Brand guidelines, print design and marketing

Taking memories home

BrandArt create branded merchandise for visitor attractions around the world. They needed a set of brand guidelines and marketing materials that helped bring their brand to life. Something that encapsulated their 'making memories' ethos.

A vibrant colour palette, quirky illustration style and flexible graphic system, have helped bring clarity to the BrandArt offering.

Design for packaging tape featuring branding and illustration of theme park and attractions

The refreshed style has been carried through to the comprehensive product catalogue. A fresh new typographic approach and graphic way of highlighting key information have helped make this key piece of marketing collateral a lot more customer-friendly.

Design artwork for front cover of BrandArt souvenir catalogue

Design and artwork for BrandArt souvenir catalogue. Example spread shows eco credentials

Design and artwork for BrandArt souvenir catalogue. Example spread shows eco product range

Design and artwork for BrandArt souvenir catalogue. Example spread shows chromium keyrings

Design and artwork for BrandArt souvenir catalogue. Example spread shows range of keyrings

Close up detail showing icons for BrandArt souvenir catalogue

Line illustration of shopfront taken frompage of souvenir catalogue

Bold colours, graphics and patterns are being carried across all kinds of promotional materials to help bring the brand alive in a more engaging way.

Concept designs for eco friendly cips featuring illustrations of a panda and bamboo

Four patterns created using illustrations of dragonflies

I wanted to say a massive THANK YOU for all of your hard work on the presentation! The day went really well and we couldn’t have done it without you."

Tia Lock Leyland - BrandArt