Brown & Carroll
Branding and print design
Rebranding to steal market share
Brown & Carroll – a prestigious fit out company – were looking to consolidate their position as a market leader in high-end fit-outs. This complete repositioning and subsequent rebrand were created to appeal to design-savvy architects and specifiers.
The new identity incorporates 'London' into the name to capitalise on the prestige of working exclusively in the city and is supported by comprehensive brand guidelines covering all aspects of implementation from brand language to uniforms and signage.
The new branding, literature, website, marketing material and social engagement plan have helped the company secure a higher percentage of tenders and win more work.