Cass Business School
Attracting more International students
Designs forming part of a winning bid to create the 2015 MBA prospectus and marketing materials for Cass Business School.
The prospectus is aimed primarily at international students looking to study abroad. The layouts not only highlight the career benefits of an MBA but also encapsulate the vibrant lifestyle that London has to offer. The imagery mixes cultural, social, financial and educational subjects to showcase the complete package London has to offer.
Strong typography and a series of infographics form a distinctive identity for the MBA that still sits within the overall Cass brand.