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CED Stone

Branding and print design

Creating a distinctive visual strategy

CED Stone supply landscape gardeners and architects with the highest quality natural materials, allowing them to go on and create beautiful spaces.

The brand strategy and subsequent brand guidelines were created to help CED set themselves apart and highlight the natural qualities of their stone. The distinctive geometric shapes which form the illustrations are taken from the sharp facets of newly quarried stone. These shapes and the colours of the natural landscapes form the basis for a unique graphics system.


Work created on behalf of Acumen Design



My 85-second pitch...

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