CED Hero_x.jpg

CED Stone

Branding and print design

Creating a distinctive visual strategy

Illustratin of landscape and trees made up of geometric shapes

CED Stone supply landscape gardeners and architects with the highest quality natural materials, allowing them to go on and create beautiful spaces.

The brand strategy and subsequent brand guidelines were created to help CED set themselves apart and highlight the natural qualities of their stone. The distinctive geometric shapes which form the illustrations are taken from the sharp facets of newly quarried stone. These shapes and the colours of the natural landscapes form the basis for a unique graphics system.


Work created on behalf of Acumen Design

Page from brand guidelines showing company values
Illustratin of mountainous landscape and trees made up of geometric shapes
Series of geometric patterns
Example map of India made up of geometric shapes
Example brochure covers
Example spread from brochure
Example brochure covers
Example brochure covers
Collectin of front cover and ad designs