Tapping into childhood memories
Digital Marketing Agency Red Tricycle was set up to support
start-ups and SMEs. They needed a brand to help them launch with a bang.
Here's the brief in their own words:
"We are looking for something simple and contemporary which communicates energy and optimism. Everyone remembers their first tricycle (if they had one)...it was probably red. It was probably a Radio Flyer. Sitting astride your tricycle, you can do anything, go anywhere, you have freedom and power, the world is yours and you have amazing adventures ahead. It's the same with any entrepreneur who is carried away with a passion for their idea. Red Tricycle is there with you on the journey."
This brand is all about capturing those childhood memories and feelings. It's endlessly energetic and certainly doesn't take itself too seriously. Bright colours, simple illustrations and childlike typography, combined with a friendly tone of voice bring Red Tricycle to life. Let the adventure begin...
I love everything. REALLY love it. The colours are delicious. I need a box of Crayolas in exactly those colours. Can't wait to use them on the website. Can't wait to use it all, very proudly."
April Doty, Red Tricycle Digital Marketing