An Instagram challenge

We make stuff happen – or WMSH as we like to call it.

It’s a simple enough statement but one we have written on our studio wall. It reminds us of what we aim to do for our clients every day. That might be crafting a slick website or brochure, or it might be brainstorming and filming that next viral internet sensation. But how do we make sure we all stay creative? For us, it’s Post-it notes! A random conversation over a mug of tea sparked an idea that grew into… well, we don’t know quite what yet, but that’s where Instagram comes in.

A block of Post-it notes, some sharpies and four letters – WMSH. What else could I come up with?

Illustrations on post-it notes

The Post-it notes soon began to multiply and take on a life of their own. So the time has now come to release them on the world. And being all about imagery, Instagram is the ideal platform. With over 400 million monthly active users, and 75 million users every single day, how many followers can our daily doodles get?

Aside from the obvious satisfaction of sketching hippos, hyenas and hawks, it’s a great way for the team to refine their Instagramming skills. We’ve been experimenting with hashtags, captions, content, timing and even video footage to see what gets the best results. So far it turns out hedgehogs are surprisingly popular, gaining the greatest number of followers.

Illustrations on post-it notes

So if you want to see a Woolly Mammoth Start Havoc or find out What Made Scooby Hide, check out the creative team’s Instagram page @WMSHwall or search #WMSHwall. Follow us to see how many daily doodles we can come up with. Feel free to make your own suggestions and we just might draw some of them.​

Here are a few of the mini masterpieces to whet your appetite…

Illustrations on post-it notes

Some are based on well-known characters

Illustrations on post-it notes

This is a special edition of the WMSH challenge when a crime wave hit town

Illustrations on post-it notes

Quick on the draw

Whenever possible, I try to make the posts topical. Below is a selection remembering Muhamed Ali, Victoria Wood and Prince, one in honour of the Queen’s 90th birthday and others commemorating Shakespeare day, Sherlock Holmes day and 100 years since the Battle of the Somme.

To see my latest doodles, take a look at the Instagram feed below or follow to make your own suggestions. If you're lucky, I may even draw them...