Creating a flexible and adaptable set of brand guidelines
MHA are a group of independent accountants and business advisers. They currently have eight member firms with 50 offices throughout the country. Each member firm had their own logos, values and sets of guidelines. The aim of this project was to provide guidance on how all of these could be pulled together with one cohesive look.
The guidelines needed to retain enough flexibility to encompass all the shared values and working practices that already existed. They needed to be fresh, vibrant and forward thinking to reflect the ethos of the group. But, most importantly, they needed to be easy to implement to encourage uptake by all member firms.