Illustration and data visualisation
Making money talk more engaging
US company, Self, help people build credit and savings. Their website features lots of articles exploring money and debt and how it impacts personal finance. To bring these articles to life, each has a hero illustration designed to give a snapshot of the story and draw the reader in. These are all created to fit with the Self brand style and reflect the distinctive colour palette.
In order to engage the reader and explain things in a clear and concise way, each article is broken up with graphs, infographics and illustrations. Each graphic is clearly branded and designed to be shared across social platforms to maximise engagement.