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Airedale EPR

Brand rollout

Creating a compelling story for an existing brand

Airedale hospitals are in the process of implementing electronic patient records (epr). To raise awareness and engagement amongst staff, the epr programme needed to have a strong identity of it's own.

Cover of the epr brand guidelines shown on a tablet

Working with an existing logo, the brief was to create a comprehensive set of brand guidelines to add both clarity and consistency to the messaging. Part of this involved further developing the 'pathway' graphic to represent the patient journey through the hospital.

Range of pages from the epr brand guidelines showing font, colour and graphic use

A key part of the initial phase of epr rollout is to engage and recruit staff. A series of posters, event banners and leaflets have been produced to raise awareness.

Range of recruitment posters shown on hospital wall
Range of awareness banners featuring the epr branding
Pages from an awareness leaflet produced as part of a recruitment campaign
A leaflet to raise awareness of a new electronic patient rollout programme
Examples of how to incorporate brand assets to illustrate various project timelines

A series of bold graphics have been produced for use on social platforms as part of a recruitment campaign.

Social posts featuring the epr illustrations forming part of recruitment campaign

This is fabulous! You really are a miracle worker - I send you a mishmash and no resources and you create order and beauty! Love the way this has all come together, thank you."

Colin Beesting - Airedale NHS Trust

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