top of page
AP_VRP_VR hero.png

Violence Reduction Programme London

Branding, design and artwork

Tackling youth violence in the capital

The NHS London Violence Reduction Programme (LVRP) was set up to provide a coordinated regional health response to serious youth violence in London. The new brand needed to demand attention and reflect the serious subject matter. It also needed to be both flexible and adaptable to engage a wide target audience.

​

Work created on behalf of Verve Communications

Branding for Violence Reduction Programme London
Part of an image library for Violence Reduction Programme London focusing on young people
Sub brands for Violence Reduction Programme London

Whilst still sitting within the NHS brand guidelines, the identity uses jarring colours and bold typography. This distinctive style is being used across reports, presentations, newsletters and infographics as well as for social and digital platforms.

Design and artwork of report for Violence Reduction Programme London
Design and artwork of report for Violence Reduction Programme London
Digital newsletter design for Violence Reduction Programme London
Series of icons for Violence Reduction website
Presentation template design for Violence Reduction Programme London
Design and artwork of social posts for Violence Reduction Programme London
Series of social posts promoting the Violence Reduction Academy

You should do this designing lark for a living! This work is outstanding as ever and really captures what we were looking for. Bold and ballsy."

Janice Muir - Verve Communications

Related projects

Woman wearing hijab

Print and digital advertising campaign

Skateboarder with OneLondon logo in background

Marketing materials

bottom of page