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Violence Reduction Programme London

Branding, design and artwork

Tackling youth violence in the capital

The NHS London Violence Reduction Programme (LVRP) was set up to provide a coordinated regional health response to serious youth violence in London. The new brand needed to demand attention and reflect the serious subject matter. It also needed to be both flexible and adaptable to engage a wide target audience.

Work created on behalf of Verve Communications

Branding for Violence Reduction Programme London
Part of an image library for Violence Reduction Programme London focusing on young people

Whilst still sitting within the NHS brand guidelines, the identity uses jarring colours and bold typography. This distinctive style is being used across reports, presentations, newsletters and infographics as well as for social and digital platforms.

Design and artwork of report for Violence Reduction Programme London
Design and artwork of report for Violence Reduction Programme London
Website design for Violence Reduction Programme London
Digital newsletter design for Violence Reduction Programme London
Presentation template design for Violence Reduction Programme London
Design and artwork of social posts for Violence Reduction Programme London

This work is outstanding! (Even more than usual…)"

Clive Caseley - Verve Communications