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Violence Reduction Programme London
Branding, design and artwork
Tackling youth violence in the capital
The NHS London Violence Reduction Programme (LVRP) was set up to provide a coordinated regional health response to serious youth violence in London. The new brand needed to demand attention and reflect the serious subject matter. It also needed to be both flexible and adaptable to engage a wide target audience.
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Whilst still sitting within the NHS brand guidelines, the identity uses jarring colours and bold typography. This distinctive style is being used across reports, presentations, newsletters and infographics as well as for social and digital platforms.
You should do this designing lark for a living! This work is outstanding as ever and really captures what we were looking for. Bold and ballsy."
Janice Muir - Verve Communications
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