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Brand guidelines

Creating clear, concise and compelling sets of guidelines 

Once you release your brand on the world you need to be sure it is seen in the best light wherever it appears. Consistency is key. That is where a set of easy to follow brand guidelines come in. They should provide clear guidance on how all of the elements of your brand come together. From imagery and patterns to colours and fonts, even tone of voice, every aspect should be considered. 

Brand illustration of green landscape for set of brand guidelines

Comprehensive brand guidelines and illustrations for a natural stone company
Work created on behalf of Acumen Design

Design, artwork and copywriting for set of brand guidelines for natural stone company
Design, artwork and copywriting for set of brand guidelines for natural stone company
Illustration forming part of the brand graphics for Airedale NHS Foundation Trust's electronic patient records rollout

Set of brand guidelines for Airedale NHS Trust's electronic patient records rollout

Design, artwork and copywriting for set of brand guidelines for Airedale NHS Foundation Trust's electronic patient records rollout
Hero image of One London logo sprayed as graffiti on a wall

Brand guidelines for an existing logo
Work created on behalf of Verve Communications

Design, artwork and copywriting for set of brand guidelines for One London
Design, artwork and copywriting for set of brand guidelines for One London
Design, artwork and copywriting for set of brand guidelines for One London
Design, artwork and copywriting for set of brand guidelines for One London
Design, artwork and copywriting for set of brand guidelines for One London

Brand guidelines don't have to be complicated, sometimes a simple one pager will do the job

Example of one page brand guidelines for two different businesses
BrandArt logo and strapline

Brand guidelines, patterns and icons for a branded merchandising company

Design, artwork and copywriting for set of brand guidelines for BrandArt
MHA MacIntyre Hudson logo and strapline

Brand guidelines, patterns and image library for chartered accountants

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Thanks, Julie. This looks great. You really are a miracle worker – I send you a mishmash and no resources and you create order and beauty!

Colin Beesting - Airedale NHS Foundation Trust