Creating clear, concise and compelling sets of guidelines
Once you release your brand on the world you need to be sure it is seen in the best light wherever it appears. Consistency is key. That is where a set of easy to follow brand guidelines come in. They should provide clear guidance on how all of the elements of your brand come together. From imagery and patterns to colours and fonts, even tone of voice, every aspect should be considered.
Comprehensive brand guidelines and illustrations for a natural stone company
Work created on behalf of Acumen Design
Set of brand guidelines for Airedale NHS Trust's electronic patient records rollout
Brand guidelines for an existing logo
Work created on behalf of Verve Communications
Brand guidelines don't have to be complicated, sometimes a simple one pager will do the job
Brand guidelines, patterns and icons for a branded merchandising company
Brand guidelines, patterns and image library for chartered accountants
Thanks, Julie. This looks great. You really are a miracle worker – I send you a mishmash and no resources and you create order and beauty!
Colin Beesting - Airedale NHS Foundation Trust