Epsom & St Helier University Hospitals NHS Trust

Print and digital advertising campaign

Changing perceptions of working within the NHS

Epsom & St Helier NHS Trust was looking to recruit people for all kinds of different roles across their hospitals. The 'Be More' campaign was created to highlight that it's not just medically trained staff who can benefit from a rewarding career within the NHS. A series of ads ran throughout the borough, highlighting just some of the roles available to people from the local community from carpenters to administrators.

With the current job climate, the digital campaign focussed on attracting people who may never have considered a role within the NHS. Particularly those from the private sector with many transferable skills. Being part of the NHS family is more than just a job. It allows you to Be More.

Work created on behalf of Verve Communications

Design and copywriting for an advertising campaign to recruit NHS staff. Shown on three outdoor posters.

Design and copywriting for an advertising campaign to recruit NHS staff. Shown on an outdoor poster site.

Design and copywriting for an advertising campaign to recruit NHS staff. Shown on a billboard..

Design and copywriting for an advertising campaign to recruit NHS staff. Shown on a station billboard.

Design and copywriting for an advertising campaign to recruit NHS staff. Shown on underground posters..

Social media campaign run on Facebook to recruit NHS staff. Shown on mobile phone.

Campaign branding for NHS recruitment push shown on side of a mug

Campaign branding for NHS recruitment push shown printed on staff lanyard

I wanted to say a big thank you for your continued support with the creation and launch of this campaign. I really appreciate your time and the effort that you put in. Your team really looked after us!

Emral Jarrold - People Strategy and Transformation Lead