A sailor skippering a boat withthe rock of Gibralta in the background

Jolly Parrot Sailing

Branding

Creating personality for a sailing company

Character creation, brand design, boat livery and marketing materials for a new sailing company based in Gibraltar.

Designed to make this sailing school stand out from its competitors both on and off the water, Jolly Parrot has a cheeky, fun and approachable personality.

Sketches of initial parrot character branding ideas

Design for mug featuring Jolly Parrot branding and 'Jolly Hot' marketing message

I think I’m falling in love with Jolly! Just wanted to say thank you for such an excellent logo and the extra promotional ideas too. I love the way that it stands out from competitors and the fact that it’s really ‘in your face’ out of the water."

Clive Dodd - Jolly Parrot Sailing