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My occasional thoughts, musings and insights on all things design and marketing.
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Can AI replace me as a designer? (Plot spoiler: I’m still here)
I decided to see if AI could replace me as a freelance designer. Plot spoiler: I’m still here! Here's what I learned from my experiment.


Six years and counting
This month my business turns six. Here's what this year taught me about freelancing.


Two sides to every story
Can you be doing more to create a lasting relationship with clients?

Design matters
Designers might not be saving lives, but we can still make a difference. Here's what a care home taught me about the importance of design.

The power of five
This month my business turned five. That's not a sentence I ever thought I would write. I was never one of those designers that dreamed...

Whistles and bells
What does it take to be a freelancer besides design talent? Patience. Bucket loads of patience and an ample supply of swear words.

Saying no to 'jam tomorrow'
There are a handful of times in your life when the alarm goes off & you get out of bed totally unaware of the significance of the day ahead.

Celebrating a loss
Today I'm celebrating not winning a pitch. And here's why...
Holly Hall, Brazil Street
I can honestly say it’s been a total joy working with you and I’ve really loved your take on things, really refreshing! So I have no hesitation in recommending you far & wide :)
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