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My occasional thoughts, musings and insights on all things design and marketing.
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Lust for Type: A Manifesto for the Font-Obsessed
Ever hit that point in a branding project where the letters start to blur? I spent the morning obsessing over a semi-bold transition until my tea went cold—a "weighty" responsibility that every designer knows too well. To clear my head, I took a creative break and ended up channelling my inner Renton. If you’ve ever lost an hour to a single capital ‘R’, this typographic parody of Trainspotting is for you


Penguins and PowerPoint
Nine years into life as a freelance graphic designer, I’m reflecting on a year that included lots of infographics, PowerPoint presentations and even a penguin encounter.
Here's a quick look at the surprising mix of projects that have kept me busy this year.


8 years. 1398 jobs. 8852 hours.
From the first brief to becoming a trusted partner. My 8 year journey as a freelance designer.


Can AI replace me as a designer? (Plot spoiler: I’m still here)
I decided to see if AI could replace me as a freelance designer. Plot spoiler: I’m still here! Here's what I learned from my experiment.


Be more Jim
We should all be a bit more 'Jim'. 97 years old and a creative inspiration. Even if he doesn't realise it!


The grave matter of kerning
Have you ever wondered if your brain is wired a little differently? A recent walk around a graveyard made me think mine might be.


The power of five
This month my business turned five. That's not a sentence I ever thought I would write. I was never one of those designers that dreamed...


Picture this
To create great content that moves people to action, you need the perfect balance of words and pictures.


Fighting on the Home Front
75 years on and some of these World War 2 propaganda posters still have a powerful message to deliver.


Celebrating a loss
Today I'm celebrating not winning a pitch. And here's why...


50 logos in 50 seconds
The other day someone asked me how many logos I had designed in my career. The answer is probably a couple of hundred. Brands, rebrands,...


April round up
Just a taster of some of the projects I have been working on recently. From branding and brand guidelines to infographics and artwork, I...


A creative challenge three years in the making
Back in April 2016 whilst working for a media agency I started a little creative challenge to see how many phrases I could come up with...


Should you take your own advice?
Before I started freelancing I spent years working at different design agencies. And the one thing that was guaranteed to make my heart...


Recommendations, reflections and pie charts
This week I got asked to attend a networking event. I’ve been to a few of these in the past and have not really had a great deal of...


Surviving freelance
When I quit the day job a year ago for a life of freelance, I had no idea how it would work out. Here's a 64-second roundup in animated...


What a death taught me about design
As the headline suggests, this is not one of my usual light-hearted musings on the life of a freelance designer or the importance of...


Flatpack brand values
Over the last few weeks, the BBC has been showing a documentary called Flatpack empire. Their cameras were allowed unprecedented access...


Getting the point across
There's no denying the power of a well-designed infographic. According to Hubspot, research has shown that they are 'liked' and shared 3x...


Six months as a freelance designer
I've written a couple of blogs recently on my experiences of becoming a freelance designer. So here I am six months in and still managing...
Holly Hall, Brazil Street
I can honestly say it’s been a total joy working with you and I’ve really loved your take on things, really refreshing! So I have no hesitation in recommending you far & wide :)
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