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My occasional thoughts, musings and insights on all things design and marketing.
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Six years and counting
This month my business turns six. Here's what this year taught me about freelancing.
Two sides to every story
Can you be doing more to create a lasting relationship with clients?
Design matters
Designers might not be saving lives, but we can still make a difference. Here's what a care home taught me about the importance of design.
Saying no to 'jam tomorrow'
There are a handful of times in your life when the alarm goes off & you get out of bed totally unaware of the significance of the day ahead.
Ginger cake and tears
I made a client cry last month. Now I’m pretty sure that’s up there with the things you are not supposed to do as a freelancer. Just...
Celebrating a loss
Today I'm celebrating not winning a pitch. And here's why...
50 logos in 50 seconds
The other day someone asked me how many logos I had designed in my career. The answer is probably a couple of hundred. Brands, rebrands,...
April round up
Just a taster of some of the projects I have been working on recently. From branding and brand guidelines to infographics and artwork, I...
Taking the self out of selfie
This weekend I spent an amusing/depressing 30-minute train journey feeling very old. I was sat across the aisle from a couple of...
A creative challenge three years in the making
Back in April 2016 whilst working for a media agency I started a little creative challenge to see how many phrases I could come up with...
Should you take your own advice?
Before I started freelancing I spent years working at different design agencies. And the one thing that was guaranteed to make my heart...
Recommendations, reflections and pie charts
This week I got asked to attend a networking event. I’ve been to a few of these in the past and have not really had a great deal of...
Surviving freelance
When I quit the day job a year ago for a life of freelance, I had no idea how it would work out. Here's a 64-second roundup in animated...
Getting the point across
There's no denying the power of a well-designed infographic. According to Hubspot, research has shown that they are 'liked' and shared 3x...
Building my brand
What's the point of being a designer if you don't practice what you preach with your own brand? So I made a 40-second animation to let...
What I learned in my second month as a freelance designer
A few weeks ago I wrote a blog about my first tentative steps as a freelance designer. Now I'm a couple of months further in, I thought I...
What I learned in my first month as a freelance designer
I think I’m probably quite unusual among my peers in that I have never really aspired to the freelance life. I’ve always enjoyed working...
Logo or brand; what's the difference?
So what is a brand? Is it just another name for your logo? A brand is never just a logo. It’s the sum of all the parts of your business....
Build the drama
Storytelling is about painting pictures. It's about being able to convey to your reader an image that transports them somewhere else....
Sprouts, Rosé and selfies
What did we spend our money on in 2016? At the start of last year, I wrote a blog on the retail trends of 2015 and just what is was we...
Holly Hall, Brazil Street
I can honestly say it’s been a total joy working with you and I’ve really loved your take on things, really refreshing! So I have no hesitation in recommending you far & wide :)
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