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My occasional thoughts, musings and insights on all things design and marketing.
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Lust for Type: A Manifesto for the Font-Obsessed
Ever hit that point in a branding project where the letters start to blur? I spent the morning obsessing over a semi-bold transition until my tea went cold—a "weighty" responsibility that every designer knows too well. To clear my head, I took a creative break and ended up channelling my inner Renton. If you’ve ever lost an hour to a single capital ‘R’, this typographic parody of Trainspotting is for you


Penguins and PowerPoint
Nine years into life as a freelance graphic designer, I’m reflecting on a year that included lots of infographics, PowerPoint presentations and even a penguin encounter.
Here's a quick look at the surprising mix of projects that have kept me busy this year.


8 years. 1398 jobs. 8852 hours.
From the first brief to becoming a trusted partner. My 8 year journey as a freelance designer.


Can AI replace me as a designer? (Plot spoiler: I’m still here)
I decided to see if AI could replace me as a freelance designer. Plot spoiler: I’m still here! Here's what I learned from my experiment.


A packet of crisps (and an en dash)
This week my business turns seven. No traditional birthday cake for me though. I’ll be celebrating with a packet of crisps (and an en dash).


Be more Jim
We should all be a bit more 'Jim'. 97 years old and a creative inspiration. Even if he doesn't realise it!


The grave matter of kerning
Have you ever wondered if your brain is wired a little differently? A recent walk around a graveyard made me think mine might be.


Six years and counting
This month my business turns six. Here's what this year taught me about freelancing.


Two sides to every story
Can you be doing more to create a lasting relationship with clients?
Holly Hall, Brazil Street
I can honestly say it’s been a total joy working with you and I’ve really loved your take on things, really refreshing! So I have no hesitation in recommending you far & wide :)
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