Stitch & Loop

A beautifully bespoke online store

The design of an e-commerce website for a company producing beautiful handmade products including jewellery and textiles. Stitch & Loop were looking for a website to sell their handcrafted products through. They needed an e-commerce site that was both cost-effective and simple to maintain. It also needed the flexibility to grow with the business.


The final design incorporates a stitched illustration style which is carried through into the navigation icons. This style helps to reinforce the handmade and quirky nature of the brand as well as giving additional assets to be used in digital marketing and advertising.

Stylised navigation

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